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Annie's Homegrown Package Redesign |
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This is a package redesign for a snack product by Annie's Homegrown that targets the young Japanese market. The product zones in to the company's mission: "When you eat organic food, you are caring not only for your family’s health and wellness, but that of the planet and everybody on it. We each play a role. Together, we’re making an impact." Research has shown that the Japanese package foods based on age, product, and small portion sizes, while caring about how natural the product is. Illustrating fresh strawberries, reiterating the logo by using a Japanese emoticon, and keeping the package simple and small reflects the mission of the company.
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